{"id":2213,"date":"2016-01-15T20:41:05","date_gmt":"2016-01-15T10:41:05","guid":{"rendered":"http:\/\/blog.moffat.com.au\/news\/commercial-kitchens\/drink-trends-of-2016\/"},"modified":"2016-01-20T08:22:30","modified_gmt":"2016-01-19T22:22:30","slug":"drink-trends-of-2016","status":"publish","type":"post","link":"https:\/\/www.moffat.com.au\/blog\/news\/commercial-kitchens\/drink-trends-of-2016\/","title":{"rendered":"Drink trends of 2016"},"content":{"rendered":"

<\/p>\n

The new year is here and so are new trends, including\u00a0a range of drinks that are hot on the market right now. The National Restaurant Association have conveniently conducted a survey which finds out what beverages are trending so that you can adapt your drinks menu to reflect what is popular right now.<\/p>\n

However, one thing that is a definite turn-off for any restaurant or cafe is a tasty beverage served in a sticky, grubby glass, especially if it’s got the lip imprint of the previous user. That means you or your employees will have to spend a portion of busy business time scrubbing dirty glasses when your glasswasher\u00a0isn’t operating effectively.<\/p>\n

Whether your business sells cocktails like hotcakes or offers locals a taste of your own home-brewed beer, you can rest assured that Moffat, with our wide selection of commercial cleaning equipment<\/a>, offers some device that\u00a0can easily clean your glasses.<\/p>\n

And in fact, we do. We’re glad to\u00a0offer Washtech’s range of\u00a0glasswashers<\/a>, which provides quality machines that are specifically for glasses, so you’ll have plenty of clean glasses to serve these popular drinks.<\/p>\n

Boutique beverages are the new buzz for your business<\/strong><\/p>\n

What’s buzzing in the world of alcoholic drinks right now are craft and artisan spirits. An article, published October 2014 in Marketing Magazine, talks about the\u00a0rise in the popularity of boutique spirits.<\/p>\n

Campbell Stott, the merchandise manager from liquor store Dan Murphy’s told\u00a0Marketing Magazine:<\/p>\n

“We’d range close to 800 glass spirits in our business, and I’d say now maybe 10\u00a0per cent\u00a0of those are craft artisan products, whereas it would’ve been about 1 per cent\u00a0three or four years ago.”<\/p>\n

It is also interesting to note that locally produced beer, wine or spirits sit\u00a0in second place of alcoholic beverage trends.<\/p>\n

Benny McKew, a manager at an inner-city cocktail bar gives Marketing Magazine his opinion on why boutique brands and locally produced alcohol are so big right now.<\/p>\n

“People’s tastes are becoming more and more refined. Their palates are becoming more developed and they’re getting more interested in the finer things,” says\u00a0McKew.<\/p>\n

He goes on to explain how Australian customers are now preferring local products over bigger international brands, despite the difference\u00a0in costs.<\/p>\n

Some businesses have even chosen to focus on Australian-only products. Is your business set to follow this trend? With Marketing Magazine highlighting how customers are now commonly asking for local products by name, perhaps it’s time to narrow the focus of your sales to target\u00a0the people who know what they want.<\/p>\n

\n
\n
\n
<\/div>\n

A photo posted by Martini Whisperer (@martiniwhisper1)<\/a> on<\/p>\n